A Closer Look to Google Penguin Updates and Its Impact

In every short span of time, Google comes up with diverse kinds of updates so called algorithm via which the strategies of SEO gets change and bring lots of small and big change in it. These algorithms are named as Penguin, Panda and many more. To be on a safer side professionals just needs to focus on some of the areas that are discussed in a detailed manner as follows:

Before understanding the major areas needed to focus. Firstly, understand what is Penguin Update?

Penguin update: It is a ranking algorithm introduced by Google on April 24, 2012. It ranks up the website and bring the effective website on top position to provide better user experience for visitors. The motive of Penguin update is to degrade the website which contains meaningless content, bad link building and keyword stuffing.

Professionals who are indulged with any of bad practices, then stop it right away as it is impossible to make Google fool otherwise it badly diminishes the positioning of the website.

Focus on below mentioned areas to be on safer side

Keyword stuffing: To bring more traffic on your website with few important keywords can be bad as over stuffing is not worth in today’s Google parameters. Google considers keyword stuffing as a bad practice so, keep distance with this practice. Just use the keywords as per its required density. Generally, people use 2-3% of keyword density.

Duplicate content: Professionals do not copy or cheat content of other’s website as it is not helpful in any manner. Secondly the search engine crawler can easily catch hold from where you copied. This can even create trouble for the website as there are chances to get penalized or high penalty. The tool can also degrade the current ranking of the website.

Wrong link building: By using black hat strategies or buying back linking from another website can again create trouble for you. The wrong link building will degrade the value of the website. Lots of guest posting are also considered as a bad link building.

Impacts of penguin updates

Using bad practices for higher ranking and more benefits can lead problem for the company as Google can penalize the website for such practices. Above mentioned areas are some of the common zones where experts do bad practice. Thus, be on a safer side by following the perfect criteria and specific strategies.

Emergence of diverse versions of Penguin updates are:

·         Penguin 1.0 update: April 24, 2012

·         Penguin 1.2 update: May 26, 2012

·         Penguin 1.3 update: Oct. 5, 2012

·         Penguin 2.0 update: May 22, 2013

·         Penguin 2.1 update: Oct. 4, 2013

How to be safe from Penguin Update?

Make link worthy content

Create your content social on all major platforms

Add no follow tags to all the unwanted links

Conclusion

One must understand Google’s latest update, rules and regulations to be on safer side. It helps the professionals to achieve the target in a comfortable manner. Otherwise, it may create trouble for the organization. Apart from focusing on Google's Algorithm, one must pay heed on website design for high PR and betterment.