In every
short span of time, Google comes up with diverse kinds of updates so called
algorithm via which the strategies of SEO gets change and bring lots of small
and big change in it. These algorithms are named as Penguin, Panda and many
more. To be on a safer side professionals just needs to focus on some of the
areas that are discussed in a detailed manner as follows:
Before
understanding the major areas needed to focus. Firstly, understand what is
Penguin Update?
Penguin update: It is a ranking algorithm introduced
by Google on April 24, 2012. It ranks up the website and bring the effective
website on top position to provide better user experience for visitors. The
motive of Penguin update is to degrade the website which contains meaningless
content, bad link building and keyword stuffing.
Professionals
who are indulged with any of bad practices, then stop it right away as it is
impossible to make Google fool otherwise it badly diminishes the positioning of
the website.
Focus on below mentioned areas to be
on safer side
Keyword stuffing: To bring more traffic on your website
with few important keywords can be bad as over stuffing is not worth in today’s
Google parameters. Google considers keyword stuffing as a bad practice so, keep
distance with this practice. Just use the keywords as per its required density.
Generally, people use 2-3% of keyword density.
Duplicate content: Professionals do not copy or cheat
content of other’s website as it is not helpful in any manner. Secondly the
search engine crawler can easily catch hold from where you copied. This can
even create trouble for the website as there are chances to get penalized or
high penalty. The tool can also degrade the current ranking of the website.
Wrong link building: By using black hat strategies or
buying back linking from another website can again create trouble for you. The
wrong link building will degrade the value of the website. Lots of guest
posting are also considered as a bad link building.
Impacts of penguin updates
Using bad
practices for higher ranking and more benefits can lead problem for the company
as Google can penalize the website for such practices. Above mentioned areas
are some of the common zones where experts do bad practice. Thus, be on a safer
side by following the perfect criteria and specific strategies.
Emergence of diverse versions of
Penguin updates are:
·
Penguin
1.0 update: April 24, 2012
·
Penguin
1.2 update: May 26, 2012
·
Penguin
1.3 update: Oct. 5, 2012
·
Penguin
2.0 update: May 22, 2013
·
Penguin
2.1 update: Oct. 4, 2013
How to be safe from Penguin Update?
Make link
worthy content
Create your
content social on all major platforms
Add no follow
tags to all the unwanted links
Conclusion
One must understand Google’s
latest update, rules and regulations to be on safer side. It helps the
professionals to achieve the target in a comfortable manner. Otherwise, it may
create trouble for the organization. Apart from focusing on Google's Algorithm, one must pay heed on website design for high PR and betterment.